An investigation on the use of digital marketing towards the customer satisfaction and brand loyalty of resturants in Saudi Arabia

M Alam - International Journal of Data and Network Science, 2023 - growingscience.com
The goal of this study is to evaluate the way digital marketing (DM) works in increasing
customer satisfaction (CS) and brand loyalty (BL) at the Saudi Arabian Restaurants. The …

Re-modelling Muslim-friendly tourism value chain ecosystem: the case study of West Sumatera, Indonesia

A Sutono, Sumaryadi, W Rahtomo, FF Puksi… - Cogent Social …, 2024 - Taylor & Francis
The development of Muslim-friendly tourism destinations is an effort to differentiate products
and the tourism market amidst the aggressive growth of global tourism. This is the …

Halal tourism: a web content analysis in Italy

C Gunduz, D Calandra, P Biancone - European Journal of Islamic …, 2023 - ojs.unito.it
Due to the increase in the Muslim population and per capita income worldwide, halal
tourism and Islamic finance sectors have caught a rapid development trend in recent years …

Halalisation: Challenges and Opportunities in Halal Food and Beverages Industry for Halalpreneurs

N Tubastuvi, YA Wiliantoro - Contemporary Discourse of Halal and Islamic …, 2023 - Springer
The Halal food and beverage industry presents a dynamic landscape with both challenges
and opportunities for aspiring entrepreneurs in this emerging sector. Against the backdrop of …