The greenguard effect: When and why consumers react less negatively following green product failures

[PDF] springer.com

Addressing the greatest global challenges (UN SDGs) with a marketing lens

D Grewal, PK Kopalle, J Hulland - Journal of the Academy of Marketing …, 2024 - Springer
Many organizations—including the Millennium Project (see Glenn & Florescu, 2017), UN
Foundation, the World Economic Forum, and Gates Foundation—have identified key global …
被引用次数：1 相关文章 所有 4 个版本