The four Ps of the marketing mix (Product, Price, Place, and Promotion) serve as a
framework for characterizing the marketing decisions made during the product development …

Usage context-based design (UCBD) is an emerging design paradigm where usage context
is considered as a critical part of driving factors behind customers' choices. Here, usage …

We analyze the vehicle usage and consumer profile attributes extracted from both National
Household Travel Survey and Vehicle Quality Survey data to understand the impact of …

The purpose of this study is to examine the difference in the tactile perception between
designers and customers for leathers in vehicle interiors and to derive preference models …

As the world's largest auto producer and consumer, China is both the most promising and
complex market given the country's rapid economic growth, huge population, and many …

In previous studies, customer survey data were commonly adopted to perform the modelling
of customer satisfaction (CS). However, it could be time-consuming to conduct surveys and …

For achieving viable mass customization of products, product configuration is often
performed that requires deep understanding on the impact of product features and feature …

The four Ps of the Marketing Mix are defined as Product, Price, Place and Promotion. The
last forty years of engineering design research has seen an increased incorporation of …

This study proposes a model to evaluate the performance of virtual reality-based stimuli for
immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and …

Usage context-based design (UCBD) is an area of growing interest within the design
community. Usage context is defined as all aspects describing the context of product use …