Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

The emerging discipline of neuroeconomics employs methods originally used in brain
research for investigating economic problems, and furthers the advance of integrating …

Following the development of advanced neuroimaging techniques, the growing interest in
studying the brain's response to marketing stimuli resulted in the birth of consumer …

There is evidence in neuroscience that the brain processes negative visual stimuli in a
different manner than positive ones. Our study investigates, whether it is possible to transfer …

Insights and tools from neuroscience are of great value to marketers. Neuroscientific
techniques allow consumer researchers to understand the fundamental neural …

In recent years, interest in the integration and application of neuroscientific theories,
concepts, findings and methods to the research discipline of consumer behavior has been …

The integration of neuroscientific methods and findings into economic theory has led to the
emergence of the transdisciplinary approach of neuroeconomics. A sub-area of …

Los avances de las neurociencias en las últimas décadas han traído la oportunidad de
utilizar sus tecnologías al servicio de la investigación en marketing. Existen numerosas …