Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

The service productivity literature has grown remarkably over the last two decades and has
gathered substantial knowledge. However, with the gradual acceleration of knowledge …

While Islamic banking (IB) experienced a substantial growth in a number of Majority-Muslim
countries (ie, the Gulf Cooperation Council and Malaysia), their market share is still very …

Despite service productivity's scholarly prominence and practical relevance, past research in
marketing has primarily adopted isolated perspectives from which disjointed empirical …

Purpose This study aims to propose a conceptual framework based on organisational and
environmental indicators of business-to-business sellers' sales performance in services …

Purpose Drawing on Foa and Foa's elaboration of social exchange theory, the authors
propose that buyers reciprocate perceived commitment on the part of the salesperson and …

Psychological comfort reflects the customer's peace of mind and a sense of ease during a
service encounter that helps in maintaining strong relationships. However, the role of …

In this research, we wish to address the tension tucked away in scholarly work: the
simultaneous need to break in and break out of academic communities and their ways of …

Islamic microfinance aims to offer alternative financial products and services to the Muslim
population through developing innovative microfinance services and products based on …

Purpose In the data-driven era, the quality of the data exchanged between suppliers and
buyer can enhance the buyer's ability to appropriately cope with the risks and uncertainties …