This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

Enterprise Resource Planning (ERP) systems are necessary to improve an enterprise's
management performance. However, the perception of information technology (IT) …

We have not started this second edition with an introduction to social marketing principles
and readers who wish to start at this point should go to Chapter 2. Rather we have decided …

Purpose This study aims to review social marketing interventions reported in peer-reviewed
literature from 2010 to 2019 that were conducted in low-and middle-income countries …

Background Globally, suboptimal dietary choices are a leading cause of noncommunicable
diseases. Evidence for effective interventions to address these behaviors, particularly in …

The purpose of the paper is to examine how market actors participate in the socio-cultural
construction of the food waste issue through social media. The paper draws from practice …

Young adults are constantly exposed to energy-dense, nutrient-poor food and beverages,
particularly through advertising. Exposure can influence poor food choices and negatively …

Food waste is a significant environmental, economic, and social issue. In many cases,
packaging protects food and prolongs its shelf life, reducing the overall environmental …

Background Poor dietary choices are a risk factor for non-communicable diseases. Young
adults have low levels of engagement towards their health and may not see the importance …

Purpose This study aims to mark the 50th anniversary of social marketing as an innovative
social change discipline; this viewpoint reviews “epistemological diversity” within social …