This paper reviews and summarizes the literature on the relationship between emotion and
persuasion as it bears on the production of cancer prevention and detection messages. A …

Context: Raising public awareness of the importance of social determinants of health (SDH)
and health disparities presents formidable communication challenges. Methods: This article …

The market share of brands positioned using ethical attributes typically lags behind brands
that promote attributes related to product performance. Across four studies, the authors show …

The present research explores the relationship between anticipated emotions and pro-
environmental decision making comparing two differently valenced emotions: anticipated …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

This article addresses the conceptualization and definition of message variables in
persuasion effects research. Two central claims are advanced. First, effect-based message …

The Handbook of Communication Skills is recognised as one of the core texts in the field of
communication, offering a state-of-the-art overview of this rapidly evolving field of study. This …