The rising popularity of TikTok among young audiences has drawn marketers' attention to its
potential as a platform for clothing product advertising. However, capturing consumer focus …

Digital marketing channels are increasing day by day, from websites and blogs to social
media platforms and mobile applications. This has led to increased competition between …

TikTok, a widely used social media platform, recently introduced the TikTok Shop interactive
feature, enabling users to shop directly from videos. This study, employing a quantitative …

Consumer shopping behavior has changed from brick-and-mortar to online shopping due to
the COVID-19 pandemic. The development of online shopping was accompanied by social …

Nowadays, the rapid development of the new media era has led to the emergence of new
media channels with various characteristics, which brings new opportunities for the …

This study identified and analyzed the determinants that influence the acceptance intention
of smart TV advertising, focusing on the applying the theory used in Internet advertising …

งาน วิจัย นี้ มี วัตถุประสงค์ เพื่อ ศึกษา ปัจจัย ที่ ส่ง ผล ต่อ ความ ตั้งใจ ใน การ รับ ชม วิดีโอ รูป แบบ สั้น ที่
มี โฆษณา แฝง บน แอ ป พลิ เค ชัน TikTok ของ Generation Y ใน กรุงเทพมหานคร โดย ได้ ศึกษา จาก …

On the basis of the theory of technology acceptance (TAM), this study has extended and
proposed a model with the impact of two new factors-Perceived entertainment and …

This study aims to examine the effect of TikTok Shop on the consumer behavior of students
at the Faculty of Economics and Business, Indonesia University of Education. The …

As technology continues to evolve, online social media is becoming increasingly popular,
with people sharing their daily lives and expressing their opinions on these platforms. The …