The success of sponsored search has radically affected how people interact with the
information, websites, and services on the web. Sponsored search provides the necessary …

We develop and describe a framework for research in a particular segment of digital
advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work …

Search engine advertising has become a significant element of the Web browsing
experience. Choosing the right ads for the query and the order in which they are displayed …

The phenomenon of sponsored search advertising—where advertisers pay a fee to Internet
search engines to be displayed alongside organic (nonsponsored) Web search results—is …

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
analyzes the web traffic for online promotion that includes search engine optimization and …

The phenomenon of paid search advertising has now become the most predominant form of
online advertising in the marketing world. However, we have little understanding of the …

We build an empirical framework using search queries and organic click data which
provides model-based guidance to SEO practitioners for keyword selection and web content …

The authors evaluate the impact of ad placement on revenues and profits generated from
sponsored search. Their approach uses data generated through a field experiment for …

This book is a second edition, updated and expanded to explain the technologies that help
us find information on the web. Search engines and web navigation tools have become …

We present a truthful auction for pricing advertising slots on a web-page assuming that
advertisements for different merchants must be ranked in decreasing order of their …