In recent years, although scholars and practitioners in the supply chain (SC) field have
become increasingly aware of the importance of social media for multipurpose applications …

The purpose of this paper is to consolidate published research on customer engagement
(CE), and building on that, to further develop a set of integrated CE elements that fit the …

Purpose While the customer brand engagement (CBE) research has advanced important
insight, most studies to date explore CBE under regular, free-market conditions, yielding an …

Purpose The purpose of this study is to investigate how influencer endorsement services
stimulate funding intention in the context of crowdfunding (donation-and reward-based) and …

Purpose: This study aims to analyze the relationship between consumer engagement with
the Beta brand and the purchase intention of ecological products sold by the company …

Purpose The purpose of this research is to examine, from the self-efficacy standpoint, the
factors that influence medical tourists' use of social media for travel planning. To that end …

Past studies are still insufficient and have failed to fully explore the role of customer
engagement in enhancing customer loyalty. This paper addresses this problem, aiming to …

Purpose Much research regarding social media posts and relevancy has resulted in mixed
findings. Furthermore, the mediating role of relevancy has not previously been examined …

This paper focuses on the membership aspect of collaborative purchasing by examining the
factors related to an organization's decision to change its affiliation with group purchasing …

Purpose This study aims to examine the performance implications of an information
governance (IG) framework for managing, controlling access to and securing information …