Information systems knowledge is essential for creating competitive firms, managing global
corporations, and providing useful products and services to customers. This book introduces …

Escribimos este libro para los estudiantes de escuelas de negocios que requieren un
análisis detallado sobre la forma en que las empresas contemporáneas utilizan las …

Essentials of MIS takes an in-depth look at how today's businesses use information
technologies and systems to achieve corporate objectives. Current real-world business …

The use of the Internet as an additional sales channel offers traditional retailers
opportunities to reach expanded markets while improving the efficiency of their operations …

Purpose The purpose of this paper is to explore, describe and categorise practices of
managing product returns empirically in internet retailing. Design/methodology/approach A …

Purpose–This paper coins the construct of Service Orientation (SO) and empirically
develops its measurement in the context of business‐to‐business (B2B) e‐commerce. SO is …

Transferring and applying manufacturing principles and practices to improve both service
efficiency and service quality is an important area of research in service operations. This …

Purpose–The purpose of this study is to investigate key differences between web‐only and
multi‐channel retailers in terms of five different measures of web activity and three different …

In the early 1990s, entrepreneur Jeff Bezos saw an opportunity rather than a business
problem. He decided that books were the most logical product for selling online. In July …

The increasing popularity of online shopping makes Internet retailing a megatrend that
cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad …