Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …

To develop a rational understanding of Halal from Supply Chain‎ perspective and to cater the
imminent research in this area a comprehensive‎ definition of Halal Supply Chain …

Social commerce is becoming an important hub for product sourcing, which helps
companies to connect with customers and to gain competitive advantages. However, very …

This article is a summarizing review on religiosity and consumer behavior. Review findings
from marketing literature indicate that religiosity influences consumer outcomes like …

This study measured environmentally responsible behaviors and destination loyalty of
international tourists who participated in an ecotourism tour package at Jeju Island, South …

Purpose This study aims to explore the perceptions of Arabian Muslim consumers about
halal food products and to investigate their behaviour towards halal-labelled food products …

The main aim of this study is to develop and test a model to understand guests' behavior to
visit green hotel by merging the theory of planed behavior (TPB) with theories of ethics and …

Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …

Purpose Despite the high research interest regarding Halal products, most studies on Halal
products focused on food and cosmetics. This study aims to examine the factors that affect …

The live streaming e-commerce market continues to grow with the rapid increase in
contactless communication due to COVID-19. Live streaming e-commerce goes beyond the …