Speech engines
J Grimmelmann - Minn. L. Rev., 2013 - HeinOnline
To understand Google, there are worse places to look than the New York Times editorial
pages. Not because the Times has some special insight into this search colossus, but rather …
pages. Not because the Times has some special insight into this search colossus, but rather …
Irrelevant confusion
MA Lemley, M McKenna - Stan. L. Rev., 2009 - HeinOnline
In 2006, thousands of soccer fans showed up to the World Cup game between the
Netherlands and the Ivory Coast wearing pants in the colors of the Dutch national team. The …
Netherlands and the Ivory Coast wearing pants in the colors of the Dutch national team. The …
Owning Mark (et) s
MA Lemley, MP McKenna - Mich. L. Rev., 2010 - HeinOnline
Black & Decker recently focused its marketing efforts for its DEWALT line of power tools on
Hispanic soccer fans, seeking to grow the DEWALT brand by" building and executing …
Hispanic soccer fans, seeking to grow the DEWALT brand by" building and executing …
Trademark Law and Consumer Constraints
LA Heymann - Ariz. L. Rev., 2022 - HeinOnline
Trademark law's focus is on the consumer. There are, to be sure, scholarly debates about
whether trademark law serves consumers or producers in practicein other words, whether …
whether trademark law serves consumers or producers in practicein other words, whether …
Trademark goodwill as a public good: brands and innovations in corporate social responsibility
M Chon - Lewis & Clark L. Rev., 2017 - HeinOnline
A busy consumer stops in a store on her way to the office after her early morning yoga class.
She is an ethically motivated and sophisticated brand consumer who is not easily …
She is an ethically motivated and sophisticated brand consumer who is not easily …
Towards Recognizing and Reconciling the Multiplicity of Values and Interests in Trademark Law
MS Mireles Jr - Ind. L. Rev., 2010 - HeinOnline
In the last seventy years, trademark rights have expanded enormously.'Many commentators
believe this has led to an unjustified increase in the rights and remedies available to …
believe this has led to an unjustified increase in the rights and remedies available to …
Second level agreements
Y Lev-Aretz - Akron L. Rev., 2011 - HeinOnline
SECOND LEVEL AGREEMENTS Page 1 SECOND LEVEL AGREEMENTS Yafit Lev-Aretz* I.
Introduction ................................ 137 II. The Web 2.0 Era and the Inception of UGC .... ..... 141 …
Introduction ................................ 137 II. The Web 2.0 Era and the Inception of UGC .... ..... 141 …
Trademarks as search engine keywords: Much ado about something
DJ Franklyn, DA Hyman - Harv. JL & Tech., 2012 - HeinOnline
Harvard Journal ofLaw & Technology Volume 26, Number 2 Spring 2013 TRADEMARKS AS
SEARCH ENGINE KEYWORDS: MUCH ADO ABOUT SOME Page 1 Harvard Journal ofLaw & …
SEARCH ENGINE KEYWORDS: MUCH ADO ABOUT SOME Page 1 Harvard Journal ofLaw & …
AI and the'Death of Trademark'
M Grynberg - Ky. LJ, 2019 - HeinOnline
How might improvements in artificial intelligence (Al) technology affect trademark law? This
Article approaches the question by imagining trademark law in a world in which we can fully …
Article approaches the question by imagining trademark law in a world in which we can fully …
Trademarks, triggers, and online search
S Bechtold, C Tucker - Journal of Empirical Legal Studies, 2014 - Wiley Online Library
Internet search engines display advertisements along with search results, providing them
with a major source of revenue. The display of ads is triggered by the use of keywords …
with a major source of revenue. The display of ads is triggered by the use of keywords …