Objective–Malaysia is ranked sixth in the Asia Pacific region for obesity and diabetes and it
is ranked the first among the Southeast Asian countries. Obesity and diabetes can cause …

Indian education regulating body introduces the National Education Policy 2020 (NEP 2020)
with the objective of improving the education infrastructure. In this study, we analyse the …

Modern technology has made it possible to provide consumers with customized messages
and products. The primary objective of this paper is to investigate the impact of AI-based …

As the tremendous development in the field of consumer behaviour of SUV users in the
automobile industry is going on, this study aims to conduct an extensive bibliometric …

Consumer behaviour is changing dynamically with the emergence of diverse social media
platforms. The study considers all phases of consumer decision making (CDM) and states …

Prior research on consumers' web searches primarily examined the effect of web searches
on product sales or the characteristics of the web searchers. Differing from prior research …

Social media marketing (SMM) creates diverse content via social network sites to promote
different products, services, information and ideas. This study is built on the stimulus …

This study analyses public sentiment from data mining twitter posts, both before and after
greenwashing accusations were proven against eight established, well-known brands. The …

This paper examines the impact of social media influencers within the cosmetics industry,
with a particular focus on their role as marketing agents. Deutsch and Gerard's normative …

Tourism represents a crucial socio‐economic pillar globally, yet the multifaceted challenges
it poses necessitate innovative management approaches. The paradigm of smart tourism …