Many inside mainstream academic marketing judge the discipline's influence within the
family of business disciplines (as well as in practice) to be in decline. Despite great research …

Abstract Purchasing and Supply Management (PSM) has been subjected to a number of
examinations, all concluding that PSM is not an academic discipline as it lacks its own …

Several authors indicate that there is confusion about what marketing is, because there are
multiple definitions and interpretations established in academic literature. This multiplicity …

Purpose–Marketing researchers continue to debate the significance of the managerial
relevance of marketing, especially in the boardrooms. Despite a growing number of …

Il corporate storytelling e il brand storytelling sono diventati uno snodo cruciale della
letteratura scientifica e manageriale di marketing, anche grazie al sostegno delle rapide …

Per cogliere il valore della proposta contenuta in questo volume bisogna fare un salto
indietro nella storia dell'arte. E non usando le categorie del passato per frenare il futuro …

This study aims to reveal how the new concepts and marketing practices, which have
recently been trendy topics in the marketing literature, are perceived by the marketing …

The paper provides a review of theoretical and practical elements of strategic and marketing
aspects for international companies in business. For this purpose, essence and …

Статья посвящена изучению маркетинговой деятельности и практики на российском
рынке посредством интервью с представителями компаний. В результате …

Para que serve o marketing? Acadêmicos e práticos precisam ter respostas, precisam
conhecer as possibilidades e complexidades inerentes à disciplina. O marketing foi …