Brand language in the social media marketplace
M Rapezzi - 2024 - amsdottorato.unibo.it
Language is one of the core elements of branding. While marketing scholars have
investigated brand language in various traditional marketing contexts such as advertising …
investigated brand language in various traditional marketing contexts such as advertising …
AUTHENTICITY IN SOCIAL MEDIA: HOW INSTAGRAM USERS RESPOND TO THE INTRODUCTION OF A ROBOT A discourse analysis based upon findings …
NA Verburg - 2020 - studenttheses.uu.nl
The developments of digital technologies on social media have made it harder to distinguish
the real from the fake. It has become harder with the advent of a non-human influencer, who …
the real from the fake. It has become harder with the advent of a non-human influencer, who …
[PDF][PDF] KATHERINE M. CRAIN JAMES R. BETTMAN MARY FRANCES LUCE
MF LUCE - www-2.rotman.utoronto.ca
ABSTRACT A major motivation for consumption is the use of products to communicate or
signal information about oneself to observers. The literature on this phenomenon has …
signal information about oneself to observers. The literature on this phenomenon has …