The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Permission marketing: a systematic review of 22 Years of research | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Firms today use information about customers to improve service and design personalized
offerings. To do this successfully, however, firms must collect consumer information. This …

Little is known about the influence of motivators that drive consumers to grant permission to
be contacted via personalized communication. In this study, a framework is developed to …

The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …

Although email marketing is highly profitable and widely used by marketers, it has received
limited attention in the marketing literature. Extant research has focused on either customers' …

This study examines the influence of product placements in television serial comedies on
consumer attitudes toward the products. Proposing a" Balance Model of Sitcom Product …

Mobile marketing offers great opportunities for businesses. Marketing activities supported by
mobile devices allow companies to directly communicate with their consumers without time …

Email marketing is an important staple of marketing communications. Emails from
companies to customers may be promotional in nature, to drive short-term purchasing, or …

Applying Rogers's (1975, 1983) protection motivation theory to the online privacy context,
this study determined that risk and benefit appraisals explain teenagers' willingness to …