Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

The field of retailing has experienced significant changes in recent years. In this article, we
review articles published in Journal of Retailing over the 2002–2007 time span, classified …

The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …

We present our work with an online retailer, Rue La La, as an example of how a retailer can
use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

This book offers the first introduction to the concepts, theories, and applications of pricing
and revenue optimization. From the initial success of" yield management" in the commercial …

Retail sales forecasting often requires forecasts for thousands of products for many stores.
We present a meta-learning framework based on newly developed deep convolutional …

Waste stemmed from inappropriate quality control and excessive inventories is a major
challenge for perishable food management in grocery retail chains. Improvement of visibility …

Retailers confront a seemingly impossible dual competitive challenge: grow the top line
while also preserving their bottom line. Innovations in pricing and promotion provide …