This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

Humanizing the tourism experience with virtual and augmented reality has gained traction,
but fragmented literature delimits the holistic view. Present study bridges this knowledge gap …

Purpose The purpose of this work is to survey the body of research revolving around big
data (BD) and analytics in hospitality and tourism, by detecting macro topical areas …

Data availability and access to various platforms, is changing the nature of Information
Systems (IS) studies. Such studies often use large datasets, which may incorporate …

Social Media (SM) are the most widespread and rapid data generation applications on the
Internet increase the study of these data. However, the efficient processing of such massive …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

Even at an early stage, diverse big data have been applied to tourism research and made
an amazing improvement. This paper might be the first attempt to present a comprehensive …

Online reviews remain important during the COVID-19 pandemic as they help customers
make safe dining decisions. To help restaurants better understand customers' needs and …

The purpose of the current research is to develop a methodology that can analyse online
reviews using machine learning techniques in such a way that practitioners in the fields of …

Customer online reviews of hotels have significant business value in the e-commerce and
big data era. Online textual reviews have an open-structured form, and the technical side …