This study provides a detailed analysis of the" green gap" as it is presented in existing
literature. It covers the definition of the gap, the reasons behind it, and the proposed …

Accepted: 3 December 2022 This study aims to assess the behavioral intention and
willingness to pay a premium for green hotel concept through the role of green hotel …

Environmental challenges are increasingly addressed through movements that promote
environmental care and awareness. Consumers with a high degree of environmental …

This empirical paper investigates the impact of green brand knowledge, green trust, and
social responsibility on consumer purchase intentions within the developing nation of …

Neglect of marketing tools and the lack of a clear strategic guideline when promoting a
product create negative consequences for most industrial enterprises in Ukraine, which …

The impact of global warming has made people aware of the importance of environmental
preservation. Therefore, it is necessary to implement green product behavior in university …

The main purpose of the article is to determine the optimal marketing strategy for a single
group of enterprises in the domestic market. The object of the study is the sustainable …

Accepted: 1 October 2022 Experts always seek for improving the development and
management of multidimensional urban systems, including those of sustainability …

Amik@ adalah sebuah proyek inovatif yang menghubungkan orang-orang dengan dan
tanpa disabilitas intelektual (ID), dalamlingkungan yang aman dan nyaman, melalui platform …

Objectives The main objectives of this research were to explore how eco-labels can become
effective communication tools in comparison to traditional communication tools, study the …