[PDF][PDF] Concept testing: the role of concept formulation for new product success
C Varnes - 2019 - research.cbs.dk
The role of pre-market analyses has become crucial before the commercialization of a new
product. In this phase, even more crucial is the role of concept testing, which is used by firms …
product. In this phase, even more crucial is the role of concept testing, which is used by firms …