Study of Consumer Behavior on TikTok: Motivations, Preferences, and their Impact on Marketing Trends
This study seeks to investigate the impact of fashion content, content inventiveness, and
user interaction on consumer behavior, as well as the moderating role of consumer …
user interaction on consumer behavior, as well as the moderating role of consumer …
[PDF][PDF] What Does it Take to Spark Digital Entrepreneurial Intention? The Role of Attitude as a Mediator
This study delves into the intricate dynamics of digital entrepreneurship among working
adults in Malaysia, focusing on unraveling the interplay between digital entrepreneurship …
adults in Malaysia, focusing on unraveling the interplay between digital entrepreneurship …