[HTML][HTML] Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
In the last decade, eWOM has arguably become the most preferred way for consumers to
seek and share consumption-related information. eWOM as a research topic also garnered …
seek and share consumption-related information. eWOM as a research topic also garnered …
Advancing consumer behavior: The role of artificial intelligence technologies and knowledge sharing
The increasing use of digital technologies has significantly reshaped marketing and
consumer behavior (CB) as online communities and cutting-edge innovations such as …
consumer behavior (CB) as online communities and cutting-edge innovations such as …
Impact of incentive mechanism in online referral programs: evidence from randomized field experiments
Despite the growing popularity of online referral programs, a minimal amount is known
regarding the theoretical foundations that drive the key actions associated with successful …
regarding the theoretical foundations that drive the key actions associated with successful …
Revealed preference in online reviews: Purchase verification in the tablet market
The review systems of online platforms create a stream of online word-of-mouth that allows
consumers to learn from others' purchasing experience. However, it is difficult for consumers …
consumers to learn from others' purchasing experience. However, it is difficult for consumers …
Who sells knowledge online? An exploratory study of knowledge celebrities in China
Purpose This study explores identity signaling used by an emerging class of knowledge
celebrities in China–Knowledge Wanghong–who sell knowledge products on online …
celebrities in China–Knowledge Wanghong–who sell knowledge products on online …
The effects of consumer animosity on demand for sharing-based accommodations: evidence from Airbnb
Y Li, B Li, G Wang, S Yang - Decision Support Systems, 2021 - Elsevier
Online home-sharing platforms, such as Airbnb, have recently become increasingly popular
among travelers, including outbound travelers. This study investigates the impact of …
among travelers, including outbound travelers. This study investigates the impact of …
Understanding social influence in Facebook fundraising: Relationship strength, immediacy of needs, and number of donations
Crowdfunding through social media has presented challenges and opportunities for
nonprofit and voluntary sector organizations. To better understand how organizations can …
nonprofit and voluntary sector organizations. To better understand how organizations can …
Relative advantage of interactive electronic banking adoption by premium customers: The moderating role of social capital
CK Chan, Y Fang, H Li - Internet Research, 2019 - emerald.com
Relative advantage of interactive electronic banking adoption by premium customers: The
moderating role of social capital | Emerald Insight Books and journals Case studies Expert …
moderating role of social capital | Emerald Insight Books and journals Case studies Expert …
Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation
On e-commerce platforms, consumers rely heavily on online reviews, sales volume, and
social media discussions to infer product quality. As a result, the past decade has witnessed …
social media discussions to infer product quality. As a result, the past decade has witnessed …
B2C 社交电商平台顾客在线购物体验质量测量与实证研究
王月辉， 刘爽， 唐胜男， 吴水龙 - 北京理工大学学报(社会科学版), 2021 - journal.bit.edu.cn
基于在线文本挖掘获取11 368 条B2C 社交电商平台顾客在线评论信息, 通过八爪鱼软件和
ROST-CM 的规范化处理获得详实可用数据; 基于扎根理论构建B2C 社交电商平台顾客在线购物 …
ROST-CM 的规范化处理获得详实可用数据; 基于扎根理论构建B2C 社交电商平台顾客在线购物 …