[PDF][PDF] Comprehensive Review of the Marketing Ethics Literature: A Bibliometric Approach

E Yıldırım, K Mert, Hİ Cebeci - Is Ahlakı Dergisi, 2021 - researchgate.net
In this study, it is aimed to draw the general view of marketing ethics literature by evaluating
the field via trend analysis with the journal-based evaluations obtained from a bibliometric …

Investigation of the Effect of Perceived Brand Ethicality on Brand Image, Attitude and Preference: A Study on GSM Operators in Türkiye

Ü Arklan, N Kocaömer - Is Ahlakı Dergisi, 2024 - search.proquest.com
In the current era of ethical consumerism, target audiences evaluate brands not only
financially but also in relation to societal moral values, the reason why ethical consumerism …

[PDF][PDF] THE ROLE OF MEDIA IN CORPORATE SOCIAL RESPONSIBILITY FOR SUSTAINABLE DEVELOPMENT.

SMC Yeung - Risk Governance & Control: Financial Markets & …, 2022 - academia.edu
THE ROLE OF MEDIA IN CORPORATE SOCIAL RESPONSIBILITY FOR SUSTAINABLE
DEVELOPMENT Page 1 Risk Governance & Control: Financial Markets & Institutions …