The COVID-19 pandemic influenced people's everyday lives because of the health
emergency and the resulting socio-economic crisis. People use social media to share …

Digital technologies have become critical to businesses for their engagement, sales, and
other marketing-related activities. However, despite massive attention over the last few …

Global retail brands find it vital to engage Generation Y (Gen Y) customers through firm-
hosted online brand communities (OBCs) for generating actionable insights; this study …

Engagement has been defined as an attitude toward work, as a positive, satisfying, work‐
related state of mind characterized by high levels of vigour, dedication, and absorption. Both …

With the development of information technology, the subscription economy and streaming
service market have grown rapidly. In particular, music streaming services have disrupted …

This study uses an innovative measure, the Semantic Brand Score, to assess the interest of
stakeholders in different company core values. Among others, we focus on corporate social …

A fundamental requirement for the successful application of process mining are event logs of
high data quality that can be constructed from structured data stored in organizations' core …

Abstract In 2015, United Nations adopted 17 Sustainable Development Goals (SDGs) to be
achieved by 2030. Implementing SDGs is an important issue for companies as well as for …

The technological revolution of the last years allowed to process different kinds of data to
study several real-world phenomena. Together with the traditional source of data, textual …

Purpose The main objective of this study is to determine the factors that have the greatest
impact on travelers' opinions of airports. Design/methodology/approach 11,656 customer …