The COVID‐19 pandemic has put online shopping at the forefront of retailing; however, the
issue related to shopping cart abandonment remains an eternal nemesis of e‐retailers. To …

The email system is a globally distributed communication infrastructure service that involves
multiple actors playing different roles to ensure end-to-end mail delivery. It is an …

This paper analyzes the effect of digital marketing and cluster membership on the
entrepreneurship and performance of dental clinics in Colombia. The use of different digital …

Supermarkets use relational emails mainly to foster sales and support promotional
campaigns, while brands and more exclusive retailers use more non-transactional contents …

In the digital world, the demand for better interactions between subscribers and companies
is growing, creating the need for personalized and individualized experiences. With the …

Accurately identifying potential purchasers (PPers) is pivotal for enhancing an enterprise's
core competitiveness in a competitive market. Although existing research focused on …

With the rising of Internet in early'90s, many fraudulent activities have migrated from physical
to digital: one of them is phishing. Phishing is a deceptive practice focused on exploiting the …

Online product information provides crucial cues for consumer shopping behavior; however,
the impact of consumer-side information manipulation on non-purchase behavior (eg …

Charitable organisations are principled actors providing essential community services.
However, due to some highly publicised charity scandals in recent years, they are under …

Despite well-documented challenges, researchers across the social sciences continue to
rely on email to recruit research participants. However, few studies examine how different …