Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

Multi-channel marketing strategy has become a major force in business-to-business
distribution channels, especially since the option of Internet-based online channels emerged …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

With the increasing popularity of mobile applications, increasingly more e-commerce
websites are providing mobile shopping services that enable their consumers to access their …

Online retailers are increasingly using third-party online marketplaces (eg, Amazon,
Taobao) as an alternative sales channel to their website. While cross-channel sales …

With the rapid diffusion of smart devices, retailers provide new forms of interactive
communication channels, enabling their consumers to access through the mobile channel …

Although changes to the channel system are among a firm's most critical decisions, prior
research has neglected to examine the impact of channel expansions on firm value. This …

The purpose of this paper is to investigate m-banking adoption and usage in Mauritius; a
service relatively new in the island. The aim is to gauge awareness level and to identify …

Applying a configuration-theoretic approach to study multiple channels, the authors
hypothesize that multiple-channel systems make their greatest contributions to firm …

The paper focuses on the digital transformation that is greatly affecting the insurance
industry and forcing radical change upon corporate culture, products and processes …