Traditional marketing thought and practice largely view new product development (NPD) as
an internal, firm-based activity in which customers are relatively passive buyers and users …

The open source movement has grown steadily and matured in recent years, and this
growth has been mirrored by a rise in open source related research. The objective of this …

Most scientific research is conducted by small teams of investigators who together formulate
hypotheses, collect data, conduct analyses, and report novel findings. These teams operate …

The increasing popularity of Software as a Service has strongly affected the established
business model of on‐premise enterprise software. Software as a Service has distinctive …

The open source (OS) movement allows us to re-vision corporate branding from a corporate
to a coproducer perspective. Corporations own their brands and unilaterally determine their …

The OSS movement is a phenomenon that challenges many traditional theories in
economics, software engineering, business strategy, and IT management. Thousands of …

This book is designed for professionals and students in software engineering or information
technology who are interested in understanding the dynamics of software development in …

Auf Basis der ökonomischen Prinzipien und Spielregeln der Softwareindustrie behandelt
dieses Buch Strategien und Geschäftsmodelle für Softwareanbieter. Dabei handelt es sich …

Researchers are currently drawn to study projects hosted on GitHub due to its popularity,
ease of obtaining data, and its distinctive built-in social features. GitHub has been found to …

This article introduces a special issue of Software Process—Improvement and Practice
focusing on processes found in free or open source software development (F/OSSD) …