Post-compulsory participation in science, technology, engineering and mathematics (STEM)
education is an ongoing international concern and forms a key motivation underpinning the …

YouTube has become the second most popular web search engine (see Alexa. com) and
the primary website for individuals and organisations to freely distribute video content …

Children between the ages of 9 and 12–commonly called tweens–are one of the fastest
growing audiences for YouTube content. The current study explores how tweens are …

Social media influencer (SMI) marketing is a strategy that uses the influence of SMIs as
opinion leaders to drive consumers' brand awareness, brand image, and brand-related …

We cannot take access to equitable out-of-school science learning for granted. Data
compiled in 2012 show that between a fifth (22% in Brazil) and half (52% in China and the …

Role models are critical for broadening participation in science, technology, engineering,
and mathematics (STEM); however, little is known about STEM role model characteristics …

This study addresses the influence of popular media on how young children perceive
science and the work of scientists. Using an adapted version of the Draw-A-Scientist Test, 15 …

In our study (N= 2189), we divided participants into 6 badge conditions: 1) Role model
badges (eg, Einstein), 2) Personal interest badges (eg, Movies), 3) Achievement badges …

Historically, there has been a gender gap within the STEM pipeline, resulting in the
underrepresentation of women in STEM fields. Current efforts, both within and outside of …

A particularly longstanding, prevalent, and well-documented stereotype is the belief that
men possess higher-level cognitive abilities than women do. This brilliance= male …