Gender equality is a major problem that places women at a disadvantage thereby stymieing
economic growth and societal advancement. In the last two decades, extensive research …

The implementation of energy communities represents a cross-disciplinary phenomenon
that has the potential to support the energy transition while fostering citizens' participation …

Social networks have been extensively studied in business-to-consumer (B2C) studies, but
their effects in a business-to-business (B2B) marketing context are under-theorized. The …

Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

The widespread use of the Internet and the constant increase in users of social media
platforms has made a large amount of textual data available. This represents a valuable …

Brand image is comprehended in consumers' mind through favourability, strength, and
uniqueness of brand associations. In this paper, a model is proposed to quantify Online …

This current study examines how research themes and trends have developed in the e-
commerce field, aiming to provide a comprehensive understanding of e-commerce research …

The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …

Concerns about climate change and its potential economic impact have prompted
policymakers and institutions to introduce standards and principles to encourage the …

Quickly and accurately summarizing representative opinions is a key step for assessing
microblog sentiments. The Ortony-Clore-Collins (OCC) model of emotion can offer a rule …