Family businesses have traditionally been recognised for their trustworthiness and
reputation. Interestingly, the extant literature suggests the influence of reputation and trust on …

Despite recognition of an ever-growing number of Web users, there have been few attempts
made to design new empirical material collection methods using various online platforms …

The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to
attract travelers. Using three theoretical frameworks, such as tourist trust (political …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

Members on both sides of the sharing economy transaction must trust each other to act in
good faith. This study empirically investigates the effect of online review contents on …

The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese
government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID …

Through the lenses of attribution theory, signal theory, and social exchange theory, this
study proposed and tested a conceptual model that investigates how tourists' attribution of …

Now fully revised and updated, the fourth edition of this bestselling text provides students
with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also …

This study examines the effects of trustworthiness, expertize, perceived usefulness (PU), and
perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) …