Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …

Social media have been widely adopted in various organizations. The use of social media
for achieving business sustainability and financial outcomes has been addressed in the …

In designing a brand-new sport, do basic tenets of digital entrepreneurship such as 'solve a
user problem'apply? How is it possible to understand who the potential audience might be …

This study examines the influence of creativity and social media on entrepreneurial behavior
among university students. This study applied a quantitative research design, the study …

Social networks are some large segments of internet business with their models of
development and existence. Social networks as social and economic phenomenon are …

Widespread transformations in technology, media and society have given rise to a global
digital creative content industry, Social Media Entertainment (SME)(Craig, 2019). Despite …

Özet Teknolojik yenilikler iş yaşamını kolaylaştırmakla beraber insanların hayatlarına da etki
etmektedir. Bilgisayarların, internetin ve akıllı telefonların gelişimi mevcut işletmelerin iş …

This thesis was conducted in order to find valuable information on how can SMEs gain a
higher level of brand awareness. In the modern era, companies aim to have a strong brand …

Today's era is the digital era and information is disseminated speedily through online social
networks. Social media platforms are high in demand for business promotion and marketing …

Ο επιχειρηματικός κόσμος έχει αλλάξει εντελώς μετά την ευρεία χρήση και επικράτηση του
διαδικτύου και των κοινωνικών μέσων σε όλο τον κόσμο. Στην νέα παγκόσμια ψηφιακή …