Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post–pandemic era
Purpose This study aims to evaluate the impact of the COVID-19 pandemic on technology
adoption, innovation and business relationships among small and mid-sized enterprises …
adoption, innovation and business relationships among small and mid-sized enterprises …
Are Knowledge Management and Green Entrepreneurial Knowledge the Rescuer of Sustainable Tourism Post COVID-19 Pandemic?
Sustainable tourism will be an appropriate strategy to be promoted during the post COVID-
19 pandemic, as this is a turning point for the tourism industry to grab the unique chance to …
19 pandemic, as this is a turning point for the tourism industry to grab the unique chance to …
Exploring The Mediating Effect Of Perceived Ease Of Use And Perceived Usefulness On Actual Adoption of Mobile Wallets in Malaysia
Our study examines the actual adoption of mobile wallets (m-wallets) in Malaysia, with a
particular emphasis on addressing the factors influencing the selection and efficient …
particular emphasis on addressing the factors influencing the selection and efficient …
Modelling the Significance of UTAUT Model in Predicting the Intention and Adoption of eWallet Among Malaysians
COVID-19 pandemic has made individuals are worried about the COVID-19 virus can be
transmitted through physical cash transaction. Hence, there are more consumers adopt …
transmitted through physical cash transaction. Hence, there are more consumers adopt …