Purpose–In light of the growth of internet usage and its important role in the field of e‐
commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and …

The objectives of this article are threefold. First, it provides an overview of the past published
social media research focusing on different aspects of the viral communication, variously …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

Despite increased research into electronic word of mouth (eWOM) in the hospitality sector,
the role of emotion in consumers' eWOM behavior remains underexplored. Highlighting …

The unprecedented popularity of social media outlets have forced scholars to inquire about
their marketing effectiveness, especially in the hotel industry. This study attempted to explore …

The purpose of this study is to explore the influences of the negative corporate CEO and
corporate social responsibility reputations on the changes in consumers' brand attitudes and …

Purpose–The purpose of this paper is to examine a comprehensive model explaining how
web site design influences consumer's emotional and cognitive responses and contributes …

The growing community concern for the environment, and rising energy costs to consumers,
has led many power utility companies to adopt strategies aimed at reducing energy …

In the recent years, as in all areas, the intensity of the global competition has been
increasing while its dimensions and methods are changing. In addition to this, the …

This article presents a theoretical link among information (Internet advertising [IA] and
electronic word of mouth [EWOM]), consumer perceptions (perceived value [PV] and …