Influence of demographic variables on synchronisation between customer satisfaction and retail banking channels for customers' of public sector banks of India

N Gupta - International Journal of Electronic Banking, 2019 - inderscienceonline.com
The purpose of this study is to examine synchronisation between customer satisfaction and
retail banking channels based on customer demographic variables to understand the …

Impact of social media use on brand awareness: an applied study on Jordanian banks that uses Facebook

M Alnsour, ZA Tayeh - International Journal of Electronic …, 2019 - inderscienceonline.com
The study aimed to examine the impact of the social media use on brand awareness, the
importance of this research stems from the importance of branding and brand awareness in …