The effect of perceived quality and customer engagement on the loyalty of users of Spanish
fitness centres | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose Adopting digital transformation is changing the methods through which companies'
function, generating novel possibilities and difficulties that force firms to adjust to remain …

This paper investigates the potential of blockchain-based fan tokens, a class of crypto asset
that grants holders access to voting on club decisions and other perks, as a mechanism for …

The goal of this study was to address the question:'What sport marketing research has been
conducted on customer engagement on social media until now, and what could be future …

Through the actions and interactions of video platform users, talent shows have expanded
from the entertainment sphere to the social sphere and become an everyday part of life …

Purpose The motivation for this paper is to provide a deeper understanding of some of the
important and trending topics in the sport industry. Besides this, to consider the changing …

The integration of digitalization and sustainability principles, encapsulated within the Twin
Transformation (TT) approach, has emerged as a transformative paradigm within sport …

To attract viewers based on batting strike rate: an analysis of men’s international Twenty20
cricket | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Antecedentes: Los tokens de fans surgen como una innovación significativa que permite
una nueva forma de interacción entre los clubes y sus seguidores e introduce un modelo …

Sports and digital technologies have become increasingly intertwined, transforming how
athletes train, how teams are managed, and how fans engage with their favourite sports …