ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …

Previous hospitality research typically focuses on consumers' positive attitudes and
intentions toward addressing an existing research gap in the literature on consumer attitude …

Few research studies attempt to merge the theory of planned behaviour and value-belief-
norm theory in explaining consumers green hotels visits although they may deem to be …

Positioning a brand as environment‐friendly does not guarantee that customers will blindly
accept it. While previous research has explored consumer responses to various green …

The bookings and revenues of youth hostels have significantly decreased because of the
multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' …

Medical tourism is becoming an increasingly important component of the international
tourism industry, and Chinese medical tourists make up a big percentage of this growing …

Tourists who dispose of their trash properly can reduce the environmental problems caused
by careless disposal and improve the effectiveness of recycling reusable things, both of …

This study applies experiential value and overall image to identify antecedents of customers'
behavioral intention (revisit intention and willingness to pay a premium) toward …

EXAMINING A NEW MODEL OF DESTINATION CHOICE BEHAVIOR: AN EMPIRICAL STUDY
FROM VIETNAM Page 1 Tourism and Hospitality Management, 30(4), 501-514, 2024 Bui, TTB …

Teachers' behaviours significantly influence students' learning outcomes but also play an
important role in national development and construction. However, few studies have …