While interest in performance management has increased considerably in recent years,
research has revealed inconsistent results about its effectiveness. Inconsistencies may be …

This study aims at investigating the relationship between internal marketing and service
quality to customers' satisfaction in Jordan commercial banks, through answering the …

Internal marketing practices is extensively recognised as being a critical determinant in
improving service quality in service organisations. The purpose of this research is to conduct …

Customer service is one of the most crucial aspects of an organization's competitive
advantage and it is the critical element which internal marketing (IM) influences, whatever …

Enhanced internal marketing (IM) practice may deliver a competitive advantage for budget
airline operators through increased employee satisfaction. This study examines the …

Although there is a large volume of literature on internal marketing, there is limited empirical
evidence on its impact on the perception of service quality in developing nations. A literature …

Establishing, developing, or promoting a brand or product in a market stems from aligning of
divisions within an organization, with the perspective of providing value to customers–an …

The paper provides insight into the concepts of internal marketing and internal branding.
The internal marketing concept stresses that people need to form relationships with the …

Purpose The current study investigated the effect of internal marketing practices, specifically
the training and rewards system, on job satisfaction, affective commitment and employee …

This article sought to highlight internal marketing practices of a Community institution of
higher education in Rio Grande do Sul, Brazil. To implement a program of internal marketing …