Biometrics advertising research describes various measures of consumers' physiological
responses to advertising messages that often use computational methods to make …

The goal of the current study is to compare different methods for automated object detection
(ie tag detection, shape detection, matching, and machine learning) with manual coding on …

In recent years, eye-tracking analysis has been widely applied in both basic and applied
research fields, yielding notable results. However, studies on specific scenarios, such as the …

Ad designers often use sequences of shots in video ads, where frames are similar within a
shot but vary across shots. These visual variations, along with changes in auditory and …

In contemporary urban environments, advertisements are ubiquitous, capturing the attention
of individuals navigating through cityscapes. This study simulates this situation by using VR …

Utilizing eye tracking technology as an investigative tool, this chapter delves into the
distribution of visual attention within emotionally appealing advertising. The empirical …

El propósito de la investigación fue establecer la relación entre marketing digital y
posicionamiento de marca en el trabajo de promoción cultural desarrollado por una entidad …

Eye-tracking technology has been shown to provide valuable insights into users' behavior
and cognitive states, aiding in product and interface design. However, its application to …

Understanding how the different components of mobile marketing influence consumer
decisions can guide companies in developing more effective marketing strategies that lead …

Within the framework of the project “Sustainable Urban Consumption–Regional Differences”
a website and Facebook profile have been created to disseminate the results. However …