The COVID-19 pandemic has significantly influenced our daily and social lives as well as
our consumption patterns. This paper focuses on the relationship between the COVID-19 …

Purpose The study investigates the long-term erosion of repeat-purchase loyalty among
consumers who purchase brands in a one-year base period. Design/methodology/approach …

El comportamiento de compras del cliente ha cambiado ante la universalidad del producto,
obligando a las empresas a crear en ellos experiencias diferentes para conseguir su …

This study aims to determine the effect of price and service quality on customer satisfaction
at PT. Estate Facilities. The method used is explanatory research with analytical techniques …

Purpose The purpose of this paper is to use the game theory combined with Monte Carlo
simulation modelling to support the analysis of different retail marketing strategies, in …

In this paper, we build a causal interaction diagram between the factors that may influence
the sales and profits of online stores. An online store's real operation data were used to help …

This paper investigates consumers' response to conditional promotions (CP) offered in an
offline retail store. Using qualitative research inquiry, we decipher the consumer decision …

This research aims to analyze purchasing decisions based on sales promotions and service
quality at Giant Ekspres Pondok Cabe, South Tangerang. The method of data analysis is …

Market share growth requires building mental and physical availability among all category
buyers. However, if younger category buyers are more likely to purchase new-to-market …

There is no clarity on when and why consumers prefer specific sales promotions for the
green versus non-green products. This research conducts a comparative analysis through …