This article aims to systematically investigate and elucidate the transformative effects of
Artificial Intelligence (AI) and Machine Learning (ML) on marketing strategies and consumer …

It is widely recognized in the literature that all the steps of the tourism journey, from
inspiration to posttravel phase, are being influenced by mobile technologies. The …

This investigation aims to explore the profound impact of these technologies on marketing
strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to …

Acompañar las tendencias de la industria de la moda y ropa de lujo forma parte de la vida
cotidiana de muchos curiosos. Con la entrada de los años 2000, Internet tomó un rumbo …

In this research, we intend to study the profile of the consumer in the face of the reality we
live in: the War in Ukraine. The goal is to understand how individuals, as individual tourists …

Este artigo tem o intuito último de entender a relação entre a inteligência emocional, o bem-
estar académico e o bem-estar geral numa população de estudantes portugueses durante e …

Several hospitality industries face the concerns of coordinating and organising a customised
customer contact service point for their customers, especially regarding customer …

O marketing de relacionamento é o processo de construir e manter relacionamentos
lucrativos com o cliente, entregado valor superior e satisfação, sobretudo quando se pensa …

Com a transformação digital, os bancos de retalho automatizam cada vez mais as
interações com clientes, reduzindo a componente humana. No entanto, o seu o volume de …

This study investigates the pivotal role of communication and staffing quality within Room
Division departments in enhancing customer retention in the hospitality sector, with a focus …