Background. The role of cognitive biases and heuristics in medical decision making is of
growing interest. The purpose of this study was to determine whether studies on cognitive …

Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

An individual's general self-efficacy affects their cognitive behaviours in a number of ways.
Previous research has found general self-efficacy to influence how people interpret …

This paper develops and tests a model of an individual's intention to reenter
entrepreneurship following business exit. Two long–standing theories, prospect theory and …

A meta-analytic review of 53 studies (N= 9,145) finds that in messages aimed at
encouraging disease detection behaviors, loss-framed appeals (which emphasize the …

Vaccination against disease is a powerful public health tool, and persuading people to be
vaccinated is a correspondingly important challenge. A number of studies have compared …

Objective: Health messages can be framed in terms of the benefits of adopting a
recommendation (gain frame) or the costs of not adopting a recommendation (loss frame). In …

People spend very little time planning for retirement, which could have negative effects on
their financial well-being. To address this troubling lack of engagement, the authors posit …

Health message framing is an important aspect of health communication. Over the past 20
years, researchers have sought to identify the contexts in which gain‐framed and loss …

This study examines the relative effectiveness of using gain-versus loss-framed messages to
promote H1N1 vaccination among older adults, focusing on the moderating roles of …