Marketing studies that seek to determine the drivers of Customer Citizenship Behavior
(CCB) are still relatively rare, especially for its multi-faceted relationship with perceived …

Recently, with increasing customer awareness about environmental issues, guests staying
in hotels and potential consumers are more and more concerned about environmentally …

Customer engagement (CE) is an emerging research area that is receiving considerable
attention not only from the management practitioners but the academicians as well …

In the green marketing literature, environmentally sustainable practices (ESPs), green
perceived value (GPV), as well as customer citizenship behavior (CCB) have not received …

Event attendees' citizenship behaviors play a vital role in shaping their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …

Purpose This paper aims to investigate the impact of memorable destination experience and
destination attractiveness on tourist-destination identification and destination love. It also …

Although tourist citizenship behavior (TCB) has attracted increasing scholarly attention,
wellness tourism has remained relatively underexplored. Therefore, a theoretical framework …

This study aims to investigate the relationship between local host-tourist interaction,
perceived service quality (PSQ), relationship quality (RQ), memorable tourism experience …

Purpose Building on stimulus organism response theory, the current study examines the
influence of channel integration quality dimensions (channel service configuration and …

Drawing on the activation theory and the Exit-Voice-Loyalty-Neglect model, this study
examines how the level of customer engagement affects the four different types of customer …