This study investigates the relationship between the COVID‐19 threat and consumer
evaluation of a product with authenticity appeals in advertisements. We propose that …

The COVID-19 pandemic has changed our lives to a profound extent. In this research, we
examined how the pandemic might have influenced people's general risk attitude in their …

The pandemic outbreak poses one of the most influential threats. When faced with such a
threat, consumers engage in adaptive behaviors, and one way to do so may pertain to …

Purpose With a decrease in consumer spending during the coronavirus disease 2019
(COVID-19) pandemic, many retailers are offering price reductions to stimulate demand …

In the last 3 decades, consumer psychologists have investigated how feelings (whether they
emerge from the task at hand or from seemingly irrelevant contextual factors) influence the …

Sunk cost bias is a pervasive issue in the real world, manifesting in various domains, such
as consumption and investment, influencing consumer well‐being. This bias often leads to a …

This study investigates whether firm's management uses split ratios to target low price
anchors in order to impact post-split ownership. We report anchoring bias for the lowest …

Résumé Après d'une décennie de croissance, la Bourse des Valeurs de Casablanca a
traversé une période de récession difficile et ce, depuis le début de la pandémie Covid-19 …

Value at risk (VaR) is a quantitative measure used to evaluate the risk linked to the potential
loss of investment or capital. Estimation of the VaR entails the quantification of prospective …

The tremendous effects of the COVID-19 epidemic on the advertising sector and its
consequent acceleration of digital transition are the focus of this chapter. The global health …