La promoción es un elemento integrador en el proceso de las comunicaciones integradas
del marketing y según la definición de Kotler (1999), la promoción se entiende como las …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

This paper, continuing from Pike (2002), and Stepchenkova and Mills (2010), reviews 177
articles published between 2008 and 2012 about destination image. The major …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Post-conflict destinations can struggle to attract visitors because of their negative image.
Research addressing this remains limited. The same can be said about the education of …

The concept of tourist destination image has been frequently studied, with numerous articles
appearing in the literature. In most of these studies, destination image is a defining variable …

While tourist destination brand development is well documented, there is little research on
the process of brand image development concept. The aim of this study is to examine what …

Purpose Drawing on the stimulus–organism–response (SOR) model, the purpose of this
study is to investigate mediating effects of controlled and uncontrolled communications of …

The role of Twitter hashtags in creating destination images is under-researched, and there is
limited understanding of their usefulness in destination promotion. This paper examines the …

Tourists can go sightseeing at various hours of the day. This study compared visitors'
perceptions of the same “sight” at daytime and nighttime, and examined how perceptions …