Product placement in social games: Consumer experiences in China
H Chen, E Haley - Journal of Advertising, 2014 - Taylor & Francis
A phenomenological study reveals the meanings of product placement in social games on
social network sites (SNSs) among Chinese urban, white-collar professional users through …
social network sites (SNSs) among Chinese urban, white-collar professional users through …
Producing consumerism: Commodities, ideologies, practices
G Murdock - Critique, social media and the information society, 2013 - taylorfrancis.com
Marx has recently undergone a major revaluation. Dismissed as obsolete by the fall of the
Berlin Wall, he is now seen as a thoroughly contemporary figure. His face has appeared in …
Berlin Wall, he is now seen as a thoroughly contemporary figure. His face has appeared in …
[图书][B] Toward an understanding of the product placement effect: Considering the impact of branded artifacts in media on consumers' cognitive, affective and conative …
BC Gillespie - 2013 - search.proquest.com
This dissertation is an effort to further understand the impact of product placement
advertising on consumers in three essays. Essay 1, presents a meta-analysis of the product …
advertising on consumers in three essays. Essay 1, presents a meta-analysis of the product …
[图书][B] Using implicit learning to explain brand placement effects
C Costiuc - 2009 - search.proquest.com
Gigi: Boy! What is that on your feet? Del Spooner: Hmmm (Del swallows his food.) Converse
All Stars, vintage 2004.(Gigi shakes her head and laughs.) Del Spooner: Don't turn your face …
All Stars, vintage 2004.(Gigi shakes her head and laughs.) Del Spooner: Don't turn your face …