As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

Purpose This study aims to investigate the influence of personal factors on the buying
behavior of consumers with the intentions of sales promotion in the fashion industry …

Purpose This paper aims to investigate the impact of Hofstede's cultural factors on
customers' attitudes toward Facebook advertising through the moderating role of gender …

Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

In today's ever-evolving business landscape, understanding the shifting buying behaviors of
consumers has become a formidable challenge for businesses worldwide. To navigate …

In the past few years, the interest in the impulsive buying behavior has been increase and it
has provoked the interests of organizations and researchers to understand the …

The present study aimed to investigate the effect of demographic variables of gender and
age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical …

The purpose of this quantitative research is to identify the effect of five social media benefits
on purchase intention when buying an airline ticket from Jordanian airline companies This …

This study aims to explore the impact of Facebook on consumers' decision process in the
hotel selection. The research population is customers who use social media; as a sample of …