Purpose Although the importance of entrepreneurial culture (EC) has been recognized, it
remains unclear how EC affects sustainable competitive performance (SCP). This study …

Technological innovation can help a business gain maximum profits. Previous studies have
proven that social media is vital for improving performance, but research gaps remain. This …

Social media platforms viewed as an integrated resources in marketing capabilities, yet
there is a significant shortage and fragmentation of research articulating the dimensions of …

Digital content becomes a big technical part in marketing work; it uses internet and
Instagram media to publish their work and convey their message to the audience with …

The village information system (VIS) is a form of e-government that villages in Indonesia
have adopted. However, many village administrations still have difficulty implementing it …

One new factor driving the banking industry towards long-term, high-quality growth is digital
marketing, which has arisen within the framework of the digital economy. The purpose of this …

Penelitian ini bertujuan untuk mengetahui pengaruh digital content marketing dan
transformasi digital terhadap kinerja pemasaran UMKM makanan di Banyumas. Sampel …

With its roots in traditional advertising, digital marketing has become a specialized field over
the decade preceding. Brand marketers now have a greater number of direct and indirect …

The marketing technology ecosystem is rapidly evolving, integrating digital tools and
platforms to transform marketing practices. This study analyses this dynamic and diverse …

The aim of the research is to analyze the influence of viral marketing and customer reviews
on purchasing decisions with consumer trust as a mediating variable. In marketing theory …