Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Purpose The purpose of this paper is to explore the consumer adoption literature on local
food. This study discusses the applicability of traditional models of adoption and diffusion to …

Branding originated as a means by which a company differentiated its goods and/or services
from those of its competitors (Cowley, 1996). In tourism and hospitality, the importance of …

Place branding refers to the creation of value in space by reinforcing and representing place
assets in a cohesive manner, as a narrative image of the place itself. Such narratives of …

This paper discusses the importance of co-created visual narratives in developing
participatory and inclusive place branding. We refer to the need for a socially responsible …

Spatial planning and place branding are allies in the discovery and creation of place
narratives and assets as well as in contributing to spatial transformation or the improvement …

El objeto de esta investigación es realizar una aproximación entre el desarrollo local (DL) y
turismo, para determinar si el turismo puede ser una estrategia en el DL. En el documento …

Tackling spatial inequalities needs to make sure that it improves the lives of people in rural
and peripheral regions. Whilst local metrics and key indicators may be improved by …

Like cities and nations, rural places have adopted the practice of place branding to improve
their reputation and increase their competitiveness to attract residents, tourists, and …

Contemporary crises have stimulated a new political and scientific interest in economic
power structures and regionalisation. In particular, this concerns the local–global nexus, a …