Influencer marketing actions are mostly carried out on social platforms, eg, Facebook,
Instagram and Twitter. However, despite its increasing use, studies on this subject are still …

This study investigates viewers’ trust in and response towards disclosed paid-for
endorsements by YouTube lifestyle vloggers. With the law now enforcing disclosure of …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Social media is growing rapidly. Providing both risks and opportunities for organizations as it
does. The social strategy cone is developed for evaluating social media strategies. This …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

Companies increasingly collaborate with social-media influencers to promote their products
and services. Compared with micro-influencers, however, macro-influencers face difficulties …

Purpose Understanding what organizational factors enable a successful social media
presence is a relevant issue for academics and practicing managers. The purpose of this …

The increasing use of Twitter by businesses has created the challenge of how to measure its
effectiveness for marketing communications. Using data based on two years of Twitter …

The aim of this study is to analyse the reach of existing investigation on social media and its
relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds …

“Big data” menjadi salah satu terminologi yang sering kita dengar atau baca dalam
beberapa tahun terakhir. Penelitian dengan memanfaatkan big social data mendapat …